YOU CAN'T CONTROL THE CONVERSATION
Good thoughts from Katy Lindemann at our NY office about social media fails:
Dear clients. We know that you’re hearing all about Twitter and it sounds very exciting. It’s great. And you want to get involved. Which can also be great. As long as you think carefully about why you’re using it, how you’re using it, as long as you actively engage in the conversation and don’t use it as a broadcast medium, as long as you dedicate real human resource to it, as long as you’re nice, as long as you think carefully about the implications of partaking in the social space. As long as you understand that you don’t control the conversation. The crowd does.
Full post also touches on Starbuck's derailed attempt to galvanize twitter around its brand.
