GOOGLE DOES POWERPOINT
Google Developer Days Brazil 2009 - Keynote
View more presentations from chanezon.
« May 2009 | Main | July 2009 »
74 posts from June 2009
June 30, 2009
June 29, 2009
DILUTION OR IMMORTALITY?
Obviously, Chanel thinks being mentioned in this way is diluting their brand, but in fact, when fashion editors say a cardigan is “Chanel-esque”, they’re building the Chanel brand, not the copycat’s. They’re building aspiration and desire. And let’s face it — the people who are in a position to actually buy a Chanel cardigan will likely do just that, eschewing tributes and homages for actual Chanel, while people who can’t afford Chanel will be slightly mollified with their knockoff, but still wish for the real thing.
To own certain looks and items of clothing in such a way that these things will always be compared to the Chanel version, no matter who makes them, is certainly a feat. I think a lot of brands would love to be in this position. Look at the literary and film worlds – having an entire adjective dedicated to your style (Proustian, Kafkaesque, Hitchcockian) is a clear indicator of fame and reverence.
(full post at House of Naked)
On the flip side, I love this video about Microsoft's new search engine, Bing:
June 28, 2009
GUNDAM rules?
UNIQLO x GUNDAM
お台場に等身大ガンダムが立ち上がり、
表参道では１／１２ガンダムがそのラストシーンを再現している。
今年はガンダム３０周年。
いまだに衰えることのない人気の秘密はなんなんでしょう。
かく言う私もガンダムフリークなんですが。
ユニクロのコラボTシャツももう少しかっこ良ければ絶対買うのに。
