MICROSOFT SOFTWEAR - GET IT???

Last night in New York City, Microsoft quietly launched a t-shirt line called “Softwear by Microsoft” in collaboration with recording artist Common. While Nike has their Nike Sportswear line for lifestyle apparel, Microsoft’s play on the word “softwear”, just a slight misspelling of ’software’, is also gear toward youth lifestyle. Or perhaps its geek lifestyle. With the help of Common, who designed a number of tees called ‘Common for Softwear’, the line sheet definitely pulls it back toward youth lifestyle. Some of you may think its unimaginable that the software giant would do such a thing and may be have thoughts of ugly t-shirts designed by software engineers or programmers. We are happy to say, the t-shirts do not suck and are quite playful. The Common for Softwear shirts are a bit more designed and playful while the Softwear by Microsoft designs are more on the humor and heritage tip.

freshnessmag.com

Microsoft Softwear T-Shirt Launch - Common Performance w/ Biz Markie from Freshnessmag.com on Vimeo.