Totally Naked

FED-EX GETS FUNKY

Galactic Mail from Asterokid on Vimeo.

A VIDEO MADE USING LITTLE BIG PLANET

The Killers "spaceman" from PrettyMonkeyStudio on Vimeo.

30 YEARS OF JAPANESE TV COMMERCIALS

Or "CM's," as they call them here:

SHOPPING ON FIRE

this is what blew the world up. Unfettered, unfiltered explosion of shopping mania. a consumer bomb. an orgy of commerce. come together, get jacked up and go home when credit runs out. then get a divorce. then go back to the mall to get jacked up again for a new date. and a divorce. etc...

MALL MANIA 1990 time-lapse from Joel Fletcher on Vimeo.

A GOOD SUMMATION OF WHAT THE HELL IS GOING ON

Making Peoples Lives Better

View more documents from Matthew_Broughton.

WOW! PEOPLE MUST HAVE TIME ON THEIR HANDS @ BBH NYC!!!

SOUR / 日々の音色 (Hibi no Neiro) MV from Magico Nakamura on Vimeo.

Missing the Social

Looks like Philips tried to jump on the twitter campaign, and utterly failed. Let's start with the name: "Philips VS 140 Characters of Greatness"? What the hell does that mean? Second, what's the value proposition here? If the video below was the most exciting thing Philips' creative team could come up with, what do they expect from their users? This isn't viral. Viral videos are incredible, catchy, hilarious, or touching; this one is kind of like Mythbusters with no punchline.
 

Can you imagine thanking a friend for sharing this? The team cheers like they brought a climber down from Everest, not like they woke up a chicken by shining a light at it. Judging by the twitter response, the Internet was not amused:

   

Matthjis Roumen nails this one right:

The campaign is totally based around products of Philips. Sounds like a smart plan to get more binding with your target audience. However, it also creates a great barrier and a feeling of commercialism. People don’t feel right to by sending out Tweets that feel commercial. It disturbs their Twitterfeed and brings noise to their friends. What would have been the right thing? Create a campaign that adds value to both the user and their feed without a commercial intention.

Props for the find and chart go to ViralBlog.

KINDA COOL

Imagine from Murat Pak on Vimeo.

A Typical Day at Naked Tokyo

Rarely does a video sum up an average workday as well as this one:

A Bud Night? More Like a Choya Night. At Home.

Liquor commercial in the US: drink this, and you'll become a fun-loving, popular, attractive party animal.

Liquor commercial in Japan: what suits a sunny day better than drinking in the house with your dog?

Or with your parents?